Offering Facebook-only Deals Targeting Travellers based on their Tastes

Gekko has unveiled its one-stop Facebook application, adding a social layer to the booking process.

The Gekko Facebook app collects and organises travel recommendations from friends; introduces a one-click “Request-a-Deal” button which lets hotels, restaurants and bars reply directly with personalised offers; allows Facebook-only deals targeting travellers based on their tastes; and allows users to book at the best available price.

“Gekko is evolving the hotel discount model,” said Gekko CEO Michel Cassius. “Consumers get the best price and are offered highly personalised deals by hotels worldwide and by restaurants, clubs and bars. And with our full Facebook integration we add the social layer to the booking process, making it both engaging and fun.”

The Gekko app, according to the company, optimises what travellers have always done: turn to well travelled and like-minded friends for insider information and tips.

The company also referred to a vital trend: according to polling site Toluna, 40 percent of consumer travel decisions are based on input from friends and family.

The company says its offering is more than just a powerful booking tool. Gekko is “a fun and easy way to exchange useful tips and track great travel discoveries”.

Gekko is a venture-backed company; its initial funding was led by Velocity Capital. It has partnerships with Booking.com, Expedia, TripAdvisor, Hotels.com, TravelIntelligence.com, LateRooms.com, TravelNow.com, LastMinute.com, Venere and Hotels Combined.

(Source: http://bit.ly/pSP7Te)