WYSE Travel Confederation releases new research: “Youth and Student Travel Market – Pricing, Industry Review No. 2”

Youth and Student Travel Market – Pricing, Industry Review No. 2 marks the second in a series of industry analyses published by the WYSE Travel Confederation

WYSE Travel Confederation in cooperation with StudentMarketing, the Confederation’s market research partner, has just released Youth and Student Travel Market – Pricing, Industry Review No. 2 – an in depth analysis of product pricing within youth and student travel’s six most important sectors.

The report provides a comprehensive review of comparative market pricing in 2011 within the youth and student industry’s six key sectors, as well as establishing a baseline of strategic benchmarks on which to base future year-on-year cost comparisons (pricing reports).

Data for the youth and student travel market report was gathered from more than 1,000 organisations worldwide representing the industry’s six leading sectors: Language Travel, Higher Education, Work Experience/Exchange, Volunteer Travel, Adventure Travel and Youth Travel Accommodation.

Each chapter delivers a comprehensive review of the respective sector’s measured programmes and products, as well as establishing price comparisons, associated costs, purchasing indexes, and delivering sector-focused comments and insight on present market conditions.

Whilst the youth and student travel industry continues to grow in size and importance, becoming more mature and competitive, consistent documentation and available data have struggled to keep pace with this development. The aim of WYSE Travel Confederation and StudentMarketing with this report is to shed light on this still under-reported industry and to provide a useful benchmark at a time of exciting market growth and development.

Significant findings of this Industry Review No. 2 include:

  • The prices of youth travel programmes are mostly over US $1,000;
  • Educational programmes are the highest revenue earners;
  • English language courses are more expensive in Western Europe, 7.3% less in Eastern Europe, 11.8% less in Latin America;
  • Work experience programmes with governmental regulation are generally more expensive;
  • Volunteer work relating to humanitarian work is currently priced slightly more affordably in Central America than in Sub-Saharan Africa;
  • The average price of an adventure travel trip to Africa is US $ 3,412;
  • Eastern Europe maintains attractive price levels for Youth Travel Accommodation and currently offers on average 39% cheaper pricing than cities in Western Europe.

WYSE Travel Confederation members can download the report now by visiting our website here. Please be aware that the research is password protected. WYSE Travel Confederation members can obtain the password by emailing: communications@wysetc.org.

An executive summary is available for download for non-members here.


WYSE Travel Confederation is a global not-for-profit trade association dedicated to promoting and developing opportunities for the youth, student and education travel industry. WYSE Travel Confederation’s global community of 550+ members in 120 countries provide international travel experiences to 10 million youth and students each year.

StudentMarketing is an international research & business development consultancy that specializes in the global youth, student and educational travel market. The company systematically maps the industry and monitors trends and opportunities as well as provides a wide portfolio of solutions for business development.

For more information please see: www.wysetc.org or contact Laura Daly.