UK Hotels See ‘Exceptionally Strong’ April

British hoteliers posted a ‘stellar set of results’ last month, despite the gloomy weather and economy.

According to PKF Hotel Consultancy Services, hotels across across the country defied the gloom and doom to post an ‘exceptionally strong set of results’ in April.

London recorded a 9.7% year-on-year increase in rooms yield from £94.86 to £104.06.

A 5.6% increase in room rate from £117.53 to £124.11 was reinforced by occupancy rates rising from 80.7% to 83.9%, said PKF.

Hotels in the regions, which had suffered during a difficult winter season, also posted strong results. Rooms yield rose by 3.7% to £39.27 in April compared with £37.86 a year ago.

This was the result of a 3.5% increase in room rate from £54.04 to £55.93 and an improvement in occupancy from 70% to 70.2%.

Robert Barnard, partner for Hotel Consultancy Services at PKF, said: ‘This is a stellar set of results, particularly at a time when most of the economy remains in the doldrums.

‘We may have seen even stronger performance if not for it being one of the coldest and wettest Aprils on record.

‘What makes this all the more impressive is that we are comparing against April 2011, when the capital was buoyed by the Royal Wedding.’

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