App Yap Contest Now Open!

The World Youth & Student Travel Conference (WYSTC) is searching for the best youth travel app that maximizes the experience of young travellers on the road

WYSE Travel Confederation, the non-profit dedicated to promoting international youth travel, has officially launched its second App Yap Contest today on Facebook. The contest challenges technology and travel companies to develop the best app in the youth travel industry, a lucrative global market worth US$136 billion a year.

Last year’s winner, the Vienna-based Tripwolf, which offers personal online travel guides in five languages, has seen a substantial increase in business since it won the award, which was announced at the World Youth & Student Travel Conference (WYSTC). This year WYSTC, which is endorsed by the UNWTO and UNESCO, will be held in San Diego September 18-21.

“Since winning the App Yap contest, our guide downloads continued to increase to over 3 million. We have also successfully launched our first white label travel app for Tourism Tropical North Queensland and there are more coming in the next few months. WYSETC App Yap contest is a great opportunity to get your name known and to connect with industry partners,” says Tripwolf CEO Sebastian Heinzel.

WYSE expects the competition for this year’s contest to be healthy, reflecting the booming travel technology field. Last year 40 international applicants from all business sectors competed and WYSE hopes the numbers will climb as business recognize the vitality of the travel app market. According to Juniper Research, revenue from mobile content and apps is expected to reach $10 billion by 2015.

“Young people are always eager to push boundaries, whether we’re talking about travel or embracing technology,” says Marijn van der Veen, General Manager at ISIC or International Student Identity Card Association. “Having seen the uptake of the ISIC Benefits App by ISIC cardholders it’s evident we live in a different era of travel—young travellers expect to have wealth of information instantly at their fingertips. The ISIC App allows users to search for discounts worldwide and find those benefits that are geographically closest to them at that point in time.”

The App Yap contest is posted on Facebook and runs until July 23. It is open to all; however only one app submission is permitted per company. The winning app must be suitable to use before, during or after travelling and should be aimed at young individuals (under 35 years old.)

WYSETC judges will pick the top ten submissions and ask the Facebook public for its vote before selecting the ultimate winner. The App Yap winner will receive a prize worth over $5000, including two passes for WYSTC 2013 and a dedicated online marketing campaign.

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