Hospitality Industry & The Social Media Impact – Infographic

Social media has had a huge impact on every industry across the world and travel is no exception.

The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they’re traveling to post-reviews when the return.

Few facts according to the data:

  • 52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans;
  • 76% post vacation photos to social network; and
  • 70% of global consumers say online consumer reviews are the second most trusted form of advertising.