Travel Has Gone Mobile Says Google

This summer Google is seeing a notable shift towards the use of mobile devices in search for last-minute travel products. For certain types of products, up to 40% of all Google UK queries are made on either a tablet or other high-end mobile device.

According to new Google UK Data, last minute search volume has increased significantly on mobile devices in Q2 2012 and especially in the first week of July.

– Holiday packages: 26% of all queries are made on a mobile device for last-minute queries;

– Air: 41% of all queries are made ona mobile device for last-minute queries;

– Hotels: 33% of all queries are made on a mobile device for last-minute queries.

Google UK encourages online marketers to align their activities accordingly to ensure full capture of traffic which comes through search on all devices.

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