HRS becomes exclusive hotels launch partner for Apple’s Passbook

Leading European hotel portal, HRS has been selected as the hotel launch partner for the new Apple Passbook application.
The joint venture allows iPhone users to handle their hotel reservations with ease and simplicity, adding and monitoring hotel reservations.

Travellers will have all their important documents and hotel data available at a glance – iPhone users will only have to present their confirmation on the phone’s display when checking-in. Hotel reservations, train tickets, boarding passes, rental car reservations and other important travel documentation can all be stored in the Passbook and accessed on the go, considerably easing travel planning.

A calendar function and GPS enable Passbook to automatically display all relevant information, and can even alert the user to their approaching of the hotel booked.

Jon West, Managing Director HRS UK & Ireland: “Working with Apple to become the hotel portal launch partner for the Passbook application is a hugely exciting partnership for HRS.The Passbook enables us to supply our customers with concise, up-to-the-minute information on their travel arrangements. We see a huge potential for this application – Passbook could become the core application for the future management of all digital reservations and tickets.”