14 Digital Marketing Trends for Hotels in 2014 – Infographic

In the travel & hospitality sphere, it’s always insightful to take a closer look at how hotels embrace new technologies and face upcoming challenges. The folks at NetAffinity came up with this nifty infographic that paints a pretty good picture of digital marketing trends hotel marketers can expect to deal with in 2014, if they […]

Social media strategies in 2014: painfully authentic, help not hype, and 24/7 coverage

Here’s a recap of the latest trends in social media and what hotels should do about them: Strategy #1: Identify and target social media personas Hotels often try to be all things to all people in social media, but you’ll be more effective if you identify and focus on key target markets. Said panelist Robert Cole, […]

Groupon Acquires Blink and Gets Into Last-Minute Mobile Hotel Booking Game

And suddenly, Groupon is back in travel: The daily deals site has acquired Madrid-based last-minute hotel booking app Blink to add to its Groupon Getaways travel business. Blink says it works with more than 2,000 hotel partners in eight European countries. Terms of the deal were not disclosed. The Blink app will be rebranded “Blink by Groupon” and will […]

The Latest on Youth Travel Accommodation Research

As STAY WYSE gears up to release the latest findings on the Youth Travel Accommodation Industry at WYSTC 2013, we thought we would just give you a brief recap of the recent research on the accommodation industry and YTA industry as a whole, which points towards the rapidly changing face of consumer demand. The IHG Kinship […]

Skyscanner acquires Barcelona-based hotel search firm

Barcelona-based internet hotel search firm Fogg has been taken over by Skyscanner. The deal is seen as a “significant step” in boosting the flight search company’s offering. The acquisition of Fogg for an undisclosed sum follows the introduction of a car rental engine in 200 markets around the world. Skyscanner aims to integrate Fogg’s hotel search into […]

Wehostels: The Mobile Travel Agency For Young Travelers

Is there anyone who doesn’t love to travel?  While I’m sure there are a few out there, it can’t be many.  The impact that the U.S. travel industry has is quite phenomenal.  In 2012, direct spending on leisure travel by domestic and international travelers totaled $597 billion, and travel overall generated $2 trillion in economic output. […]

Hostels come in from the dark ages – online check-in has arrived

Excerpt from Tnooz “Industry first” is a term bounded about by many a travel brand and their eager PR teams – “innovative” this or that, new app which many others also happen to have. But perhaps here is a genuine one: online check-in for hostels. Many hotels and their mothership chains, as well as countless airlines, […]

7th Annual Survey of the Youth Travel Accommodation Industry

STAY WYSE, the global association representing the youth travel accommodation industry, has just launched its seventh annual survey reviewing the global business operations of the Youth Travel Accommodation Industry. The study establishes crucial business metrics and identifies trends in this growing sector. This year’s survey looks at average bed rates, occupancy rates, marketing activities, booking trends […]

Social Media’s Influence on Hotels Set to Increase

Social media is set to have a big influence on hoteliers with one in three (34.8%) pledging the biggest increase in their marketing spend in the area. One in five (21%) plan the biggest increase in their marketing budget in GDS advertising and mobile with almost a fifth (18.8%) opting to put the largest increase […]

How Tech and Social Media Are Changing Travel – Infographics

From mobile apps to deal sites, people use technology more than ever to help find places to go. Technology also helps vacationers enjoy themselves after they reach their destinations. But just how much is technology changing the way we travel? Nearly one-third of social media users have used a mobile app to find good prices for flights […]