External Publications – Global


5 steps to improve your marketing to Gen Y

Our world is changing rapidly. Technology is developing faster than ever and information is shared and made available everywhere. Generation Y is the first generation to grow up with Internet and is used to having everything at its fingertips.


13 Trends That Will Define Travel in 2013

Skift has paid close attention to everything travel since before our public launch in August 2012.
The original mix report, the partners news, and curated stories from around the world gave them an inside edge on developments inside and outside the travel industry. With this insight, they’ve identified 13 key trends that will shape the coming year.


The Impact of Social Media on Lodging Performance

Social media has been touted as having an increasingly important role in many aspects of the hospitality industry, including guest satisfaction and process improvement.


Hotel Costs Estimating Guide 2012

Over the course of the past few years, performance in the lodging industry has risen steadily, if not sharply, with overall nationwide RevPAR increases generally ranging from 5% to 7% and going as high as 8.2% in 2011.

MasterCard Global Destination Cities Index 2012

Please click on the image to download the PDF
The 2012 MasterCard Global Destination Cities Index, is the second annual report that analyzes both visitor traffic and cross-border travel spend in 132 cities around the globe. Authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard Worldwide, the report ranks the world’s leading destination cities and demonstrates the interconnectivity among those cities.