Why PRs need to get to grips with Google’s Zero Moment of Truth

Last year Google published a new marketing model that added an extra step into the traditional view of the customer purchase journey. Labelled The Zero Moment of Truth (ZMOT), the model essentially states that the internet has created an additional customer touch point between the original advert and the actual purchase. ZMOT is when consumers […]

Social Media Does Matter To The Travel Sector

Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up. It seems worth it too; half of brands say they have achieved direct bookings as a result of […]

Titanic-like tragedy of Costa ripples cruise industry

http://platform.twitter.com/widgets/hub.1326407570.html The news media splashed stunning images of the stricken Costa Concordia flipped on its side that could cause short-term and even long-lasting consequences in part because of its timing: right at the peak of the reservation season in an industry already facing stiff headwinds. “There will be a definite short-term impact because it’s a […]

Hospitality Sector Websites Should Improve Responsiveness

Even as the hospitality industry is seeing renewed enthusiasm to travel, the companies in the sector should improve website responsiveness in order to maximise travel purchases, according to a report. According to iPerceptions’ Hospitality and Tourism Industry Report for Q2 2011, despite the volatile economic climate, there was an increase in bookers to hospitality websites […]

Why Social Media and Mobile are of Paramount Significance for Travel Brands at this Juncture

How are travel consumers interacting with travel brands? Which social media platforms are travel customers interacting on? Have you unlocked any useful data for ROI in your social media strategy? How are travel consumers interacting with travel brands via mobile? These and many more such pertinent questions are being keenly evaluated by travel companies today. […]

Google+ Challenges Facebook in Social Network Battle

Online search giant Google has launched a new social networking website in its latest attempt to take on Facebook, which now claims more than 500m users. Google+ allows individuals to share photos, messages and comments but also integrates the company’s maps and images into the service. It also aims to help users easily organise contacts […]