14 Digital Marketing Trends for Hotels in 2014 – Infographic

In the travel & hospitality sphere, it’s always insightful to take a closer look at how hotels embrace new technologies and face upcoming challenges. The folks at NetAffinity came up with this nifty infographic that paints a pretty good picture of digital marketing trends hotel marketers can expect to deal with in 2014, if they […]

Distribution in 2014: The battle for direct sales!

It is time to ask ourselves the annual question, what’s new? How do we have to adjust our strategies to safeguard and enhance profitability? How can we enhance and expand our online presence, reach and exposure? It seems hoteliers are getting savvier and are more than ever ready to go to war and take what is […]

Hotel brands embrace the concept of TrevPAR

The concept of TrevPAR, or Total Revenue Per Available Room, is a further extension to the industry established metric of RevPAR. Not only is it helpful in reviewing and analysing historical and forecasted total revenue streams, it also signals that hoteliers are warming up to the opportunities presented by ancillary revenue streams that airlines have […]

Hostels: A segment too important to ignore

In the last post Ivar Yuste, a partner of PHG Hotels & Resorts from Madrid, asked why the world’s largest hotel groups are all ignoring the hostel market segment, leaving independent groups to reap the benefits of this lucrative market. Maybe it is because demographics don’t stack up and there is a lack of scale. However, 17.6% of the […]

WIHP’s 2013 Direct Bookings Survey

Leading online hotels marketing firm WIHP (World Independent Hotels Promotion) has just released their 2013 “Direct Booking Comparison Analysis. This latest direct survey of some 15,000 plus hotel guests offers a clear snapshot of guest booking decision making. Over the last three years WIHP analysts have ferreted through so-called Big Data in an endeavor to fully optimize marketing strategies. […]

NY Times: Hostels gain popularity with business travelers

Ferdi van ‘t Wout, a manager for a global electronics manufacturer in the Netherlands, frequently stays in hostels when traveling for work, an option he discovered last year by accident. “I unexpectedly needed to be in Copenhagen to meet with some colleagues,” he said. “Due to the short notice and some big event happening, it […]

Brazil: Increased amount of visitors go for hostels

A recent study on preferred accommodation options in Brazil revealed that more and more people choose to stay in hostels, campsites, and houses for rent. Nearly a fifth (17%) of all foreign tourists visiting the country last year opted for one of these alternative places to sleep making these lodging options a significant part on […]

Skyscanner acquires Barcelona-based hotel search firm

Barcelona-based internet hotel search firm Fogg has been taken over by Skyscanner. The deal is seen as a “significant step” in boosting the flight search company’s offering. The acquisition of Fogg for an undisclosed sum follows the introduction of a car rental engine in 200 markets around the world. Skyscanner aims to integrate Fogg’s hotel search into […]

Hostels come in from the dark ages – online check-in has arrived

Excerpt from Tnooz “Industry first” is a term bounded about by many a travel brand and their eager PR teams – “innovative” this or that, new app which many others also happen to have. But perhaps here is a genuine one: online check-in for hostels. Many hotels and their mothership chains, as well as countless airlines, […]

Occupancy rates of student accommodation is good news for property investors

Occupancy rates for student developments are burgeoning as rooms continue to be reserved ahead of the September 2013 intake, according to property firm Knight Knox International. The firm advises property investors about the changing demands of students, whose desire once did not venture beyond simply having a bed to sleep in but who now do […]